The goal of this campaign is presumably to help American consumers differentiate between Volkswagens (attractive cars made by people with funny accents) and Volvos (ugly cars made by people with funny accents). Although this piece does have some gems, (for instance, did you know we have Scandinavia to thank for the platform shoe?), somebody ought to tell those Swedes that we love Ikea for their $4 chairs, not their lime-green plastic designs. This site does showcase Volvo's commitment to safety and the environment, and the good news is that the cars seem to be getting better-looking. (2 stars)
Ms. Martira is an executive assistant who keeps a blog at dontmesswithcupcake.blogspot.com.