×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Street Smarts

Published on .

Brit director Kevin Thomas (see p. 43), in a co-production with The Mill, orchestrates a spontaneously snowballing game of semi-nude street soccer, as two Carling beer drinkers watch the action with amusement from their terrace. The spot is so effortlessly accomplished, backed by " Woo Hoo," by the 5.6.7.8's, from the Kill Bill soundtrack and suffused with a faint air of hooliganism, it could easily be mistaken for Frank Budgen and Nike.

Client: Carling, U.K. Agency: Leith/London CW: Pete Cain AD: Lou Bouge Director: Kevin Thomas/Thomas Thomas, The Mill Editor: Bryan Dyke

In this article:
Most Popular