Johnnie Walker continues to ambulate with a new graphics juggernaut of a print and outdoor campaign from BBH/New York. Boasting more than 50 executions, each is tailored to its medium, its timing or the city it runs in. For example,the "Bull" and "Bear" ads seen here run in finance sections, dependent on the direction the stock market has taken. As for the strategy, "The stereotype about scotch is that while it signifies success and sophistication, it can also be viewed as stodgy, old and unapproachablem" says ECD Kevin Roddy. "We decided that Johnnie Walker shouldn't stand merely for success but for the broader notion of personal progress. We put Johnnie Walker's iconic Striding Man center stage, using a stripped-down graphic approach to show a man at a pivotal point in his personal journey." To a bar?
Client: Johnnie Walker Agency: BBH/New York GCD: William Gelner Agency Creatives: Jon Randazzo, Amir Farhang, Mike Hahn, Ryan Blank, Nathan Frank, Andre Massis, Bill Moulton, Adam Reeves, David Cuccinello