Sweat Equity

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Diesel's fall/winter "Today We Work Hard" campaign is the usual KesselsKramer tongue-in-chic, in which things like decorating and going on vacation are posited as grueling physical labor. Wryly amusing, yes, but with the exception of this wonderfully perspirational agony of the teeth, we insist there's not enough sex in the ads. Someone isn't working hard enough, Diesel. Outside of the ads seen here, everyone is fully clothed in this campaign. This just isn't right.

Client: Diesel SPA Agency: KesselsKramer AD: Erik Kessels CW: Tyler Whisnand Photographer: Finlay MacKay/Marco Santucci Strategy: Matthijs de Jongh Production: Pieter Leendertse Visualization: Arno Peters

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