Sweet 'n' Low Comedy

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Atkins wants us to "Join the low-carb revolution," but fortunately, they signed off on a dumb but arresting sight gag to get this stultifying message across. It's just tons of sugar. People merrily eating bowls of sugar, pouring sugar out of bottles straight into their mouths, having sugar cascade out of candy machines to bury their feet. Excellently sweetened by Barton Landsman-love the runner who wipes her mouth with a satisfied smile-this campaign has no Equal among diet products.

Client: Atkins Nutritionals Agency: Mad Dogs & Englishmen CD: Deacon Webster CWs: James Robinson, Jaime Robinson Agency Producer: Susan Cook Director: Barton Landsman/@radical.media Editor: Debbie Ditkowsky/Crew Cuts

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