The last Xelibri spot we saw featured a guy arrested for dancing when his dog turned into a boombox in the street, in a world where everyone had the same face. That was directed by Traktor. Now Xelibri, which we can't even pronounce, and London's Mother, whose work is frequently impenetrable, but in a good way, has hired Mr. Panic Room himself, David Fincher, to shoot a no-dialogue virtual music video, backed by a Goldfrapp dance track, and begging multiple viewings just to sort out the narrative. It's presented in a strangely compelling off-speed stutter style, and it seems to be set in a Fifth Element future in which fat people wear thin suits to impersonate models as they strut their phony stuff on the runway, but everyone's bulging out of their suits and they have to be duct taped (Tom Ridge was right!) for the big fashion fete - which becomes, apparently, a cool style unto itself. Just like the work of this client.
Client: Xelibri Agency: Mother, London Director: David Fincher/Anonymous Content Editor: Angus Wall/Rock Paper Scissors Effects: Digital Domain Music: "Strict Machine," Goldfrapp Sound Design: Mit Out Sound