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Teach the World to Swig

Published on .

Coke returns to reality with a slice-of-life spot that doesn't harp on the goodness in people. Instead, it remembers that everyone cheats a little, and a few sips of cola is worth bending the rules. In "Fountain Drink," our protagonist takes a little off the top of his self-service drink, and realizes that being bad can feel real good.

Client: Coca-Cola Agency: Wieden + Kennedy/Portland CDs: Mark Fitzloff, Rob Palmer CW: Brian Murphy AD: Nate Miller Director: Frank Todaro/Moxie Pictures Editor: Eric Zimmerman/The Whitehouse Music: Elias Arts

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