Ultraliberal Canada strikes again! "When you're advertising a car, a nice big product shot might work just fine," notes art director Dave Federico at Toronto agency John St., another shop that refuses to supply individual credits. "But when you're selling adult threesomes on a PPV service, and the ads are going to be appearing in a weekly publication, it's a whole other story." So "Shaved Beaver," "Pussy Licking" and "Big Sausage" are "illustrated analogies and a sneaky way to appeal to your target without offending those people who aren't interested," Federico explains. Surely it'll offend PETA, though?
Client: Viewer's Choice Pay Per View Agency: John St., Toronto Illustrator: Jim Graves