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If You Don't Like It, Tough

Published on .

After a mock infomercial for Shards O' Glass, the anti-tobacco American Legacy Foundation ventures into long(er) form with a sitcom spoof. "Fair Enough" is about tobacco company executives looking for creative ways to shill to youngsters, with a script straight from real brainstorming sessions. It's all there-the mugging actors, the obtrusive laugh track and the cheesy theme song, set against talk of selling chaw like candy. While it is funny to hear old white businessmen talk about the inner working of the urban hipster, knowing that the words were originally spoken sans irony drives the point home.

Client: American Legacy Foundation Agencies: Arnold Worldwid; Crispin Porter + Bogusky CCO: Ron Lawner ECDs: Pete Favat, Alex Bogusky CDs: John Kearse, Tom Adams CWs: Dustin Ballard, Will Chambliss ADs: Jason Ambrose, Rob Kottkamp, Chris Bakay Director: Martin Granger/Moxie Pictures Editor: Jun Diaz/Mackenzie Cutler

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