This has surely been done before, but the executions here are exotic and spot-on. People simply appropriate pop song lyrics as dialogue. One spot features an Asian cast, as a prim mother busts in on her daughter, who's getting it on with a guy. The three of them trade repartee from Culture Club's "Do You Really Want to Hurt Me?" and other songs. In a Brit-centered spot, a woman stands up at an encounter group to painfully confess that she's "Addicted to Love," in an homage to the late, great Robert Palmer. We're addicted to the concept, but when we're trying to be serious we like to say, "This ain't no party, this ain't no disco, this ain't no foolin' around."
Client: MTV Asia Agency: Bates/Singapore CD: Petter Gulli AD: Cher Campbell CW: Pam Fraser Agency Producer: Michelle Tan Director: James Brown/Stink, London Editor: Mark Aarons/TVC, London