Unblinking Hype

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May 29 marked MTV Japan's annual Video Music Awards show, in Tokyo, which was promoted with a scavenger hunt in which 200 MTV EyeDolls were hidden in "cool and secret locations" around the city, according to Amsterdam agency KesselsKramer, which handled the crazy creative for this event. The lucky doll finders got free passes to the bash. KK, working with Swedish graphic designer/illustrator Jakob Westman, among others, created what it calls the "audio visual" EyeDoll, along with posters to promote the event, not to mention a TV spot and internet and cellphone promos.

Client: MTV Japan Agency: KesselsKramer, Amsterdam Creatives: Nils-Petter Lovgren, Tyler Whisnand Character Designers: Arno Peters, Jakob Westman, Illustrator: Jakob Westman Production: Pieter Leendertse Strategy: Engin Celikbas, Marc Wessling

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