The idea of guys screwing each other over for a beer is a staple of advertising, but it feels fresh in a big Carling spot from director Nicolai Fuglsig. Two roommates race home from work to get the last beer in the fridge in a cinema-style chase scene that would be boring and typical if not for some skillfully-placed details. The relationship between the roomies is articulated, and the effects are solid. The best moment? When the loser arrives to find his roommate in his recliner, cackling at the soccer match on TV.
Client: Carling Agency: Leith, London Creatives: Lou Bogue, Pete Cain Director: Nicolai Fuglsig/MJZ, London Postproduction: MPC, London