TBWA/Chiat/Day, Los Angeles, plays to draft fears in print work for Rock the Vote. Creative director: Jerry Gentile. Art director: Dave Muller. Copywriter: Russ Chao.
Sean "P. Diddy" Combs' Citizen Change enlists 50 Cent (l.), Mary J. Blige, Mya and others for its "Vote or Die" effort, an attempt to make voting sexy. Photographer: Mark Seliger.