The Work 10.11.04

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Wieden & Kennedy's W&K 12 unit puts regular faces on the "We Decide" effort from, which aims to turn out 4 million new voters on Election Day.

TBWA/Chiat/Day, Los Angeles, plays to draft fears in print work for Rock the Vote. Creative director: Jerry Gentile. Art director: Dave Muller. Copywriter: Russ Chao.

Sean "P. Diddy" Combs' Citizen Change enlists 50 Cent (l.), Mary J. Blige, Mya and others for its "Vote or Die" effort, an attempt to make voting sexy. Photographer: Mark Seliger.

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