Xbox Marks the Spot

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The Xbox 360 has invaded the realm of interactive TV-via that little red button on the remotes of British digital TV customers. By pressing the red "interactive" button during a new spot airing on the U.K.'s Sky network, viewers can access a frenetic video showcase of the Xbox 360's graphics, games and features, as well as a hidden game.

Agency: Weapon 7 CD/Director: Simon Smith AD/CWs: Simon Smith, Eaon Pritchard Producer: Cassandra Mays Media Agency: Universal McCann Digital Planner: Mark Brown Media Planner: Paul Gidley

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