[London] Absolut Vodka is holding a pitch for a new Absolut project between the company's global agency, Omnicom Group's TBWA
Worldwide, and Lowe
Worldwide, part of Interpublic Group of Cos. Lowe has no prior relationship with Absolut, but did award-winning work in the U.K. for former client Smirnoff vodka. A decision is expected in several weeks. An Absolut executive declined to comment.