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Absolut staging pitch for new project

By Published on .

[London] Absolut Vodka is holding a pitch for a new Absolut project between the company's global agency, Omnicom Group's TBWA Worldwide, and Lowe Worldwide, part of Interpublic Group of Cos. Lowe has no prior relationship with Absolut, but did award-winning work in the U.K. for former client Smirnoff vodka. A decision is expected in several weeks. An Absolut executive declined to comment.
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