[Paris] The Advertising Festival, a new international ad show, has 400 entries and expects about 2,000 delegates Sept. 2-5 at the Disneyland Paris Resort in France. Started by Carl Tooney, founder of a U.K. company called Nationwide Advertising that hires out trucks as mobile billboards, it aims to bring together agencies, clients and media owners for an exhibition, seminar and awards ceremony. Although he is virtually unknown in the international ad industry, Mr. Tooney has pulled in WPP Group CEO Martin Sorrell as guest of honor and keynote speaker. Sponsors include WPP-owned research company Millward Brown, the Washington Post, Eurosport and the Financial Times. The Sept. 4 awards ceremony includes 15 categories such as Campaign of the Year, Best Use of Direct Marketing and Media Sales Team of the Year. No entry fee was charged.