AlamoAsia seeks marketing partners

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[Singapore] WSSUP, a picture-messaging service that combines multimedia with other data applications, is the latest tech trend in Asia. Developed by Singapore-based AlamoAsia, WSSUP lets communications, including animated, interactive, picture messages with audio, be sent from Web sites to cellphones and e-mail addresses, between cellphones and from cellphones to e-mail. The company is already talking with marketers and media agencies including WPP Group's MindShare about using WSSUP for marketing. "For example, an auto company in Singapore has approached us about using WSSUP to help launch a new model, using animated messages to invite potential customers to see the car at showrooms," said AlamoAsia CEO Roy Devlin. Telecom service providers are tapping WSSUP to drive revenue-enhancing mobile-data usage. The company has signed agreements with three in Singapore and Mr. Devlin said AlamoAsia is negotiating with telecom companies in 14 other countries, including the U.S. and the U.K. Trends often start with tech-savvy Asians. SMS services were popular in Asia years before Americans began text messaging, and camera phones were ubiquitous there before they were even launched in the U.S.