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Bartle Bogle wins Diageo account

By Published on .

[New York] Diageo named Bartle Bogle Hegarty the global agency for its Bailey's liqueurs, believed to spend up to $90 million a year, after it pitched against the incumbent, J. Walter Thompson Co. JWT will continue to handle other Diageo brands, including the global accounts for Smirnoff vodka and Tanqueray gin.
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