Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Boots ends global deal with WPP

By Published on .

[London] Boots, the U.K. retail and pharmaceutical giant, has ditched its $125 million global deal with WPP Group and appointed two independent London-based agencies, Mother and Naked, to handle the bulk of its $75 million U.K. account. Creative shop Mother and media strategists Naked will work with a team of other agencies including Grey Global Group's MediaCom, below-the-line agency Craik Jones, and Mother's design affiliate Saturday. The incumbents were WPP's J. Walter Thompson and MindShare. Boots' move marks the end of a global WPP deal that was personally brokered by Group Chief Executive Martin Sorrell in one of the first contracts created at the holding company level. J. Walter Thompson continues to work on Boots Healthcare International, whose brands include Nurofen, Strepsils and Clearasil.
Most Popular