Boots ends global deal with WPP

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[London] Boots, the U.K. retail and pharmaceutical giant, has ditched its $125 million global deal with WPP Group and appointed two independent London-based agencies, Mother and Naked, to handle the bulk of its $75 million U.K. account. Creative shop Mother and media strategists Naked will work with a team of other agencies including Grey Global Group's MediaCom, below-the-line agency Craik Jones, and Mother's design affiliate Saturday. The incumbents were WPP's J. Walter Thompson and MindShare. Boots' move marks the end of a global WPP deal that was personally brokered by Group Chief Executive Martin Sorrell in one of the first contracts created at the holding company level. J. Walter Thompson continues to work on Boots Healthcare International, whose brands include Nurofen, Strepsils and Clearasil.
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