×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Brewers to add warnings to bottles

By Published on .

[London] As the U.K. government looks set to clamp down on binge drinking and alcohol abuse, two beer marketers plan to add health warnings to their bottles. Scottish & Newcastle, the U.K.'s biggest brewer with brands including Newcastle Brown Ale, John Smith's bitter, Kronenbourg and Foster's, will place messages on packaging listing the units of alcohol contained. A message will read: "Responsible drinkers don't exceed three to four units a day for men, two to three for women". Coors, which markets Grolsch and Carling in the U.K., plans a similar move next year, and other beer marketers are expected to follow.
Most Popular