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Burnett wins $108M Wella biz

By Published on .

[London] Procter & Gamble Co. has handed the $108 million global Wella Haircare advertising account to Publicis Groupe's Leo Burnett. P&G's roster agencies-Publicis' Saatchi & Saatchi, Publicis Worldwide and Leo Burnett and Grey Global Group's Grey Worldwide-have been waiting since July to find out which would take over the Wella account. P&G bought the German hair-care and fragrance marketer in March. Wella, whose brands include Flex, Vivalite and Shockwaves, was at Bates Worldwide, which is closing in most countries due to WPP Group's acquisition of Bates' parent Cordiant Communications. Wella's media, now handled country-by-country, is also expected to move to a P&G roster agency, either Publicis' ZenithOptimedia, StarcomMediaVest or Grey's MediaCom.
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