Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Canada ends gov't sponsor program

By Published on .

[Toronto] Canada's new Prime Minister Paul Martin has abruptly ended the government's sponsorship program for sports, culture and festivals, and will disband Communication Canada, which ran the program, by March 31. Mr. Martin's decision was spurred by a series of problems and scandals, now under investigation by the Royal Canadian Mounted Police and a government watchdog. Allegations include charges that certain ad agencies were paid for events that didn't happen or work that wasn't done. Ending the program will save the government more than $30 million.
Most Popular