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Canada seeks media agency

By Published on .

[Toronto] The Canadian government is seeking an agency for its $75 million media-buying contract, after the ad industry boycotted an earlier search in July. On behalf of the agencies, Canada's Institute of Communications and Advertising complained that interested shops had to disclose too much financial information and were virtually banned from handling other federal government accounts. The only agency that applied was deemed unsuitable. More agencies are expected to pitch this time. Recently, the ICA persuaded the government to modify the rules so only the winning agency has to disclose all financial statements and the winner is allowed to do other government work. The incumbent is Media- vision, Montreal.
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