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Cannes adds radio to award category

By Published on .

[New York] The Cannes Lions International Advertising Festival is adding a new category, covering radio, to the awards competition held annually in the south of France. Radio Lions join other categories added in recent years. They are Lions Direct, Media Lions, Cyber Lions and a Titanium Lion awarded annually to honor innovation in advertising. The largest number of entries the festival receives are for the press and outdoor category, followed by the film competition.
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