Cannes sees boost across all categories

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[London] Entries are up in all categories this year at the Cannes Lions International Advertising Festival after falling by 5% last year and almost 10% in 2002. The press and outdoor contests, which attract the greatest number of entries, are up by 14.2% from last year, the festival said. Film entries have grown by 4% over 2003. The category that has bounced back with the highest growth rate is interactive, with 24.6% more contenders for Cyber Lions this year. The two newest contests, direct marketing and media, attracted 7.5% and 10.4% more entries, respectively, than in 2003. The festival has said it plans to add competitions for radio, public relations, and design Lions as early as 2005. For the first time, CNBC Europe will cover the Cannes ad festival, with a team broadcasting all week next month from a small studio at the Palais des Festivals.
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