Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Carlsberg launches $78 million review

By Published on .

[London] Carlsberg is reviewing its $78 million media account across Europe but it's unclear what, if anything, will change. Carlsberg has invited all four of its incumbent agencies to pitch without indicating whether the Danish brewer wants to consolidate the business with fewer agencies. Grey Global Group's MediaCom, Interpublic Group of Cos.' Initiative, Omnicom Group's OMD and Publicis Groupe's ZenithOptimedia are pitching. Alex Myers, VP-marketing and innovation at Carlsberg, is overseeing the review, expected to be completed by June 2005.
Most Popular