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Coke consolidates media at Starcom

By Published on .

[Hong Kong] Coca-Cola Co. has consolidated its estimated $10 million media planning and buying business in Hong Kong with Publicis Groupe's Starcom MediaVest Group, a month after the agency won Coke's $30 million media and buying account for mainland China. In Hong Kong, the planning account was split between Interpublic Group of Cos.' Universal McCann for Coke, Japanese agency Hakuhodo (juice brands) and WPP Group's Mediaedge:CIA for other brands.
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