Cossette acquires London's Identica

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[Toronto] Cossette Communication Group, Canada's largest agency, has moved into the European market with the acquisition of London-based Identica, an international brand consultancy and design firm. The deal is Cossette's first outside North America. Cossette will make an initial cash payment of $5.2 million followed by a performance-based earnout over the next four years. Cossette's first move will be to expand Identica's small representative office in New York, where the ad agency already has two shops, Cossette Post and Cossette Tarsitano.
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