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Dell picks DDB for European biz

By Published on .

[London] Dell computers consolidated its $150 million pan-European advertising account at Omnicom Group's BMP DDB, London. The agency handles the U.K. business and is also Dell's agency in the U.S. For the European business, previously divided among different agencies, DDB pitched against Havas' Euro RSCG Wnek Gosper Partners,London. Euro RSCG works for Dell in Canada and Asia. Danish independent shop AdPeople will continue to handle Dell's pan-European direct-marketing work.
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