Dow Jones Asia weekly goes monthly

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[Hong Kong] Hit by poor ad sales, Dow Jones & Co.'s newsweekly Far Eastern Economic Review will become a monthly starting in December. The 90,452 circulation title will be dominated by features, largely written by Asian opinion leaders in politics, business and academia. Dow Jones is axing 80 jobs, 10% of the company's Asia-based staff. Dow Jones won't release figures, but the 58-year-old magazine has lost money for the past six years, according to Peter Kann, Dow Jones' chairman-CEO. As a monthly, the magazine is expected to garner more revenue from circulation than advertising. Asia has been difficult terrain for regional ad-supported titles. In November 2001, Time Inc. closed the Review's main rival, Asiaweek, also because of poor ad sales.
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