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Dow Jones opens ad shop in China

By Published on .

[Shanghai, China] Dow Jones & Co. has set up an ad agency in China called Dow Jones Advertising (Shanghai) Co., the first wholly foreign-owned advertising firm created by a print media company to be approved by the Shanghai Administration for Industry and Commerce. The agency will assist local companies and government institutions advertising in Dow Jones publications, including The Wall Street Journal's global editions, wsj.com and the Far Eastern Economic Review, as "more and more Chinese companies establish themselves internationally [and] appreciate the importance of communicating to a global audience if their products and services are to compete successfully in the global marketplace," said Jonathan Hardy, managing director, Greater China, Dow Jones International Marketing Services, Hong Kong.
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