[Toronto] 49th Media, a new firm headed by Kevin Shea, former Global TV network president and YTV founder, has made a proposal to the Canadian Radio-Television and Telecommunications Commission network to replace U.S. ads on five U.S.-based specialty channels seen in Canada with Canadian ads. The five channels are: CNN, A&E, TBS, The Learning Channel (TLC) and Spike TV (formerly TNN). Under the proposal, 25% of ad revenue would be earmarked for for development of Canadian programming. and U.S. partners would receive a percentage of the profits. CRTC hearings are expected in the fall.