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FedEx hawks team spirit in Asia

By Published on .

[Hong Kong] Federal Express has launched a humorous TV spot in Asia that highlights the spirit of the FedEx employees. A distressed customer calls a FedEx office and says, "We have a difficult package to Paris, this one is really difficult." FedEx couriers arrive at an office to find a naughty package chasing the staff. The team goes to great lengths to nab it with a net. The ad shows "success is the result of not just a single courier, but the team of professionals," said Malcolm Sullivan, FedEx's VP-marketing and corporate communications, Asia/Pacific, Hong Kong. The spot was developed by several of Omnicom Group's BBDO Worldwide offices in Asia and will run in Hong Kong, Taiwan, Australia, the Philippines, South Korea, Singapore, Malaysia and Thailand.
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