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FYI...

Published on .

Virgin Mobile Canada, a telecommunication venture jointly owned by Virgin Group and Bell Mobility, picked Lowe Roche, Toronto, as part of a team of agencies to handle Virgin's launch in Canada in late 2004 or early 2005. Lowe pitched with Wills & Co., media strategy; Lowe RMP, digital and direct, Helios, design services, and Palm Publicite.
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