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Diageo moved the $3.6 million media planning and buying for Johnnie Walker in China to MindShare without a pitch; the account was handled by Publicis Groupe's Starcom on a project basis. MindShare already works with Diageo in other Asian markets. ... In another win for Starcom, General Mills hired the agency without a pitch for its $9 million media planning and buying in mainland China, moving from Interpublic Group of Cos.' Universal McCann.