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German electronics and telecommunications marketer Siemens assigned Omnicom Group's TBWA a new global branding assignment after a pitch against Interpublic Group of Cos.' McCann Erickson and Springer & Jacoby and Publicis Groupe's Publicis. TBWA German, Berlin, will lead the account. Billings were not disclosed....Mark Stewart, exec VP-chief strategy officer of Interpublic Group of Cos.' Universal McCann, New York, will be president of the media jury at the Cannes International Lions Festival in June 2005. ...In a blow to Coca-Cola, Germany's Deutsche Bundesbahn passenger train system is switching brands from Coke to Pepsi.
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