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Cirque du Soleil is working with Diesel, the Montreal-based agency that created its Web site, on advertising for Cirque du Soleil's permanent Las Vegas show, Zumanity, opening in August at the New York-New York Hotel & Casino. TV and outdoor ads and a Web site ( are aimed mainly at the U.S. market. ... Singapore telecommunications operator M1 named Omnicom Group's TBWA/Singapore to its $9.6 million account, previously at Omnicom's DDB.