Unilever, the biggest media buyer in Thailand, has awarded WPP`s MindShare its $70 million Thai media-planning and buying business starting in January 2004 after a pitch against incumbent Initiative Media, owned by Interpublic. Initiative has been increasingly losing business to MindShare in Unilever reviews around the world. ... The U.K. ad industry is in a state of "reduced pessimism" that could lay the foundation for a modest recovery in 2004, according to the quarterly Bellwether survey of marketers for the U.K.'s Institute of Practitioners in Advertising. In the third quarter of 2003, 18.3% of respondents said they increased marketing spend, while 60.1% left budgets unchanged. ... Gyro Group, a London-based advertising and marketing services group, is opening in the U.S. with offices in New York and San Francisco, headed by Garry McGuire as president of Gyro Group USA.