The London agency just opened by Ben Langdon and Mark Wnek will be called Ben Mark Orlando. The founders' first names are being used because Mark Wnek, former U.K. chairman of Havas' Euro RSCG Group, which includes London agency Euro RSCG Wnek Gosper, isn't legally entitled to use his surname in an agency's name. Mr. Langdon was most recently regional director of Interpublic's McCann-Erickson WorldGroup Europe, Middle East and Africa. Orlando Hooper-Greenhill was a planning partner at Omnicom Group's TBWA
London. ... As Chinese companies increasingly focus on marketing, home appliance maker Guangdong Midea has appointed Publicis Groupe's Leo Burnett
Worldwide, Guangzhou, to handle brand-building for five products in China, where Midea competes with both global and local brands such as Japan's Panasonic and Chinese rivals Haier and TCL.