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FYI...

Published on .

Pernod Ricard named Grey Global Group's Grey Relationship Marketing arm to build a regional CRM initiative and develop communication strategies for its flagship cognac brand, Martell, in Chinese markets such as mainland China, Hong Kong, Taiwan, Malaysia and Singapore. Grey's assignment includes building and maintaining a multibrand, regional data warehouse for all the company's full cognac, whisky and wine brands in Asia.
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