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Bosch, the German marketer of household appliances, named WPP Group's J. Walter Thompson, Frankfurt, as its first global ad agency. The budget was not disclosed. JWT pitched against WPP's Ogilvy & Mather and Publicis Groupe's Saatchi & Saatchi. ... Volkswagen appointed Grey Global Group' MediaCom, Singapore, to handle media planning and buying for all VW cars in South Korea, Taiwan, Hong Kong, Singapore and New Zealand, after a pitch against the incumbent, Publicis' ZenithOptimedia, and Omnicom Group's Optimum Media Direction. More Asian markets are likely to be added. ... Three U.K. ad execs will ask the more than 8,000 attendees expected at the Cannes Lions International Advertising Festival in June to donate $60 each to new charity Cannes Do. Robert Campbell, U.K. executive creative director of McCann-Erickson Worldwide, thought up the scheme at last year's festival with two production company heads. Donations can be made at the festival or through Cannes Do; money raised will go to Ashoka, a charity that backs social entrepreneurs.
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