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The Cannes Lions International Advertising Festival revised upward the total number of entries this year to 18,705, an increase of 14% over last year.The U.S. accounted for 2,660 of those entries. Overall, the press and outdoor categories are both up by 15%, to 5,962 and 4,017 respectively, and film grew by 11%, to 5,081 entries. ... Remy Cointreau awarded its $30 million global media account, including Remy Martin cognac, Cointreau and Piper-Heidsieck champagne, to WPP Group's Mediaedge:cia, which already handles the business in the U.S. and Caribbean. Remy Cointreau was handled by different agencies on a country-by-country basis. ... Siemens has appointed Interpublic Group of Cos.' McCann-Erickson to coordinate creative for its mobile phone division in Asia, except Japan and South Korea, where Siemens does limited advertising for cellphones. McCann already handles creative for Siemens Mobile in Europe, Latin America and North America.
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