The spot by Publicis Groupe's Saatchi & Saatchi, Frankfurt, was scheduled to break in Germany on March 13, preceded by an excerpt from footage of the making of the spot. Like many celebrities who do foreign commercials, often exploiting their past successes, Saatchi said Mr. Hoffman's contract bans the spot from running in the U.S.
Saatchi, a global Toyota Motor Corp. network, is Audi's German agency. Audi's agencies participate in the Audi Agency Network, pitching against each other for creative assignments. Saatchi won the last pitch. Other Audi Agency Network members include Bartle Bogle Hegarty, London; McKinney & Silver, Raleigh, N.C.; Almap BBDO, Sao Paulo and Louis XIV, Paris.