Henkel's marketing execs set to retire

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[Duesseldorf, Germany] Henkel's two top marketing executives will retire next year in a major shift in marketing responsibilities for the $12.9 billion personal-care and household-cleaning-products group. Klaus Morwind and Uwe Specht, members of Henkel's seven-person management board and responsible for the company's laundry and personal-care businesses respectively, will retire in July 2005 after reaching the mandatory retirement age of 62. Friedrich Stara, 55, will succeed Mr. Morwind as exec VP-laundry and home care, after building Henkel into a major presence in Central and Eastern Europe as president of that region. Hans Van Bylen, 43, succeeds Mr. Specht as exec VP-cosmetics and toiletries. He was in charge of Henkel's international hair-care and cosmetics business. Henkel spent $586 million in 2003, according to Ad Age's Top 100 Global Marketers ranking. Ad spending is split among the Omnicom Group networks, BBDO Worldwide, DDB Worldwide and TBWA Worldwide.
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