[Hong Kong] ExxonMobil has repainted tollbooths in Hong Kong to look like Esso gasoline pumps, complete with hoses, nozzles, and pump handles. The unusual outdoor initiative, created by Omnicom's DDB
Worldwide and OMD
, is an extension of last year's outdoor campaign that dressed many Hong Kong bus shelters as 3D simulations of Esso and Mobil gas stations. The transformation was so realistic that many car drivers stopped at the bus shelters and tried to buy gasoline. This year's promotion is designed to raise the company's visibility, given the recent consolidation of ExxonMobil's Esso and Mobil-branded stations.