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Imperial explores marketing options

By Published on .

[Montreal] As tobacco sponsorship ends this week under a new Canadian law, Imperial Tobacco has created two subsidiaries to develop other marketing initiatives, focusing on product placement in non-traditional venues. Channel 2 will manage merchandising displays at venues attended by adults and seek new sites such as hotels and festivals for product displays and vending machines. Rumbling Walls Events will leverage events for magazines, Web sites and events organizations that Imperial developed for its own sponsorships. Channel 2 is already causing controversy by sending sexily clad cigarette girls and guys to bars and events, sparking debate on whether they fall within the banned promotional activities or are permitted "moving displays."
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