In the "Mecanicos" spot for the Toyota Corolla, an army of displaced car mechanics struggle to learn new trades. Amid a line of chefs cooking, a guy in a gray uniform pours liquid into his wok-from an oil can. Next, a florist draws a long-stem red rose from a bouquet as though he were checking oil with a dipstick. Another ex-mechanic carefully hangs sheets on a clothesline with jumper cable clips instead of clothespins.
Why aren't these men fixing Puerto Rico's many cars? The answer is a question that ends the spot: "Where would mechanics be if every car were a Corolla?"
"Mecanicos" is the best yet in a series of spots about Corolla's reliability. In an earlier ad, a driver almost stops to help a beautiful woman with a broken down car. Just in time, he realizes the car is a Corolla and spots the trap by a nefarious bandido in disguise.
San Juan, Puerto Rico
Ad Review Rating: 3 stars
This popular spot won the TV Grand Prix at Puerto Rico's national Cuspide creative awards