Italia Mobile offers TV for cellphones

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[Milan] Telecom Italia Mobile, a leader in developing innovative cellphone products, is offering a new service that enables Italians to watch TV on their cellphones. People can tune in to several channels, including MTV, CNBC and local channels. Armando Testa is handling a launch campaign that features supermodel Naomi Campbell leading Ettore, a dog that stars in the company's advertising, into the world of cellphone TV. The service, available only on Nokia 3650 handsets, is free until the end of the year.