Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Italia Mobile offers TV for cellphones

By Published on .

[Milan] Telecom Italia Mobile, a leader in developing innovative cellphone products, is offering a new service that enables Italians to watch TV on their cellphones. People can tune in to several channels, including MTV, CNBC and local channels. Armando Testa is handling a launch campaign that features supermodel Naomi Campbell leading Ettore, a dog that stars in the company's advertising, into the world of cellphone TV. The service, available only on Nokia 3650 handsets, is free until the end of the year.
Most Popular