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Japan's ad spending grew 3% in 2004

By Published on .

[Tokyo] After a three-year decline by the industry in Japan, ad spending grew by 3% to $55.7 billion in 2004 and is expected to rise by 1.4% this year, according to a forecast by Dentsu, Japan's biggest ad agency group. Dentsu estimates that major media-TV, radio and print-will grow by just 0.3% this year in Japan but that other media like Internet advertising will be up by 3.2%.
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