[London] Unilever has consolidated its estimated $35 million European creative account for Knorr at J. Walter Thompson, giving the WPP agency about 80% of the worldwide account for Knorr, considered one of Unilever's master brands with sales of about $4.5 billion. JWT
takes over Knorr's southern Europe and U.K. business from Omnicom Group's DDB
. JWT handles Knorr in eight countries in Northern Europe.
DDB keeps the account in North America, the Middle East, Africa and in Australia, where Knorr is known as Continental.