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Knorr moves Europe biz to JWT

By Published on .

[London] Unilever has consolidated its estimated $35 million European creative account for Knorr at J. Walter Thompson, giving the WPP agency about 80% of the worldwide account for Knorr, considered one of Unilever's master brands with sales of about $4.5 billion. JWT takes over Knorr's southern Europe and U.K. business from Omnicom Group's DDB. JWT handles Knorr in eight countries in Northern Europe.

DDB keeps the account in North America, the Middle East, Africa and in Australia, where Knorr is known as Continental.

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